2. ACCEPT WHAT YOU CANNOT CHANGE
This goes hand-in-hand with “relax.” You will probably be thinking “shoulda/coulda/woulda” about all sorts of things, but what’s done is done. If sales were poor, remember that being at a show in person is also doubles as great marketing and good for networking; you never know what kinds of leads might materialize after the fact.
3. FOCUS ON SOLUTIONS, NOT EXCUSES
It’s easy to sit back and blame the venue, show organizers, advertising, whatever- and you know what? Maybe they were all factors in some way. But now is the time to evaluate how YOU can do things better so that your booth and product shines, even in the bleakest of circumstances. Were customers frequently asking about pricing or something else? Maybe it’s time to up your signage game. Was your booth easy to shop, from near and far? If not, maybe you need to spruce up your display. Think about the booths around you- were any of your neighbors doing really well? What were they doing different than you?